The WebInsight Process
IF YOUR WEBSITE IS NOT MAKING MONEY, that’s an expensive brochure. You wouldn’t hire a sales person who can not close a sale so why have a website that doesn’t help convert customers? Your investment should be working for you 24/7 with a quantifiable ROI.
WebInsight gets your website in gear and hustling business.
Imagine knowing your competitors’ online strategies! And to top that off, having insight as to what opportunities they are missing because the information we are going to put at your fingertips.
Here are just a few of the critical components we will identify:
Incorporating a multitude of active strategies, with the guidance of WebInsight data, will give you a distinct, measurable advantage.
PHASE I - Research & Planning
The first step is to uncover your competitors’ strategies and identify what phrases and keywords your potential customers are using to find the products or services you offer.
This data is critical as it will now allow you to properly budget your online costs and target opportunities your competition is missing.
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PHASE II - Content Development
Based on the data collected in Phase I, we are able to fashion blogs, digital ads, relevant content and landing pages that are guaranteed to engage your customers and move them along to be converted into sales.
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PHASE III - Research & Planning
This is where the magic happens, we’ll show you how our step-by-step process will take you to the next level of digital marketing in today’s ever changing landscape.
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PHASE IV - Monitoring
To ensure the magic continues, we constantly monitor your keywords and phrases against your competitors’ strategies and how your customers are searching. Keywords can trend up or down – it’s critical, therefore, for the success of the campaign to be aware of changes in the trending.
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