4 Tips for an Effective Pinterest Marketing Strategy

Posted Jun 27th, 2019

More than 250 million people are currently on Pinterest -- which is why so many businesses are incorporating a Pinterest marketing strategy into their overall audience outreach.

Pinterest is not only a great place to share viral content, but it's also a platform that's built on the very essence of sharing. It's just one of the many reasons why it's used as an ideal source to tap into for any kind of brand.

If you're considering taking your marketing strategy onto Pinterest, read on for more information on how to get started.

Start with a Pinterest Business Account

It's important to have a Pinterest account that looks like it belongs to a brand rather than just an ordinary person. This means taking the time to turn a standard Pinterest account into a business account.

The good news is you don't have to pay any extra money to create a business associated Pinterest page. Simply build your profile using brand centred visuals. Then go on to connect your Pinterest account to your other social platforms.

From there be sure that your Pinterest bio reads in your natural brand voice will still including some important SEO keywords. This will help inform Pinterest users as to what your business is actually about. Upload your own board cover to create a fluid look throughout the brand.

Consider Your Board Titles

A great deal of Pinterest runs on the power of SEO. Which means you want to make sure that your Pinterest boards contain both so-friendly and brand-friendly titles.

There's no need to get fancy here, you can keep your word titles short and simple. in fact, try and use only two to three words per title, with each title ending with a period.

Be Descriptive as Possible

While your titles should be relatively short, your individual pins should be as descriptive as possible. This means using some SEO optimized phrases blended in with some unique copy that's still able to inform the Pinterest user as to what exactly they're seeing.

Optimize Your Website

The primary reason why Pinterest is such a wonderful marketing tool is its ability to quickly and easily share. You want to bring the same benefits on to your existing website.

Whether you choose to do it through a plug-in or by requesting your web designers help, optimize your website so individual graphics on each page can easily be pinned onto other Pinterest boards.

The same goes in reverse. Pinterest now allows you to connect individual products to your Pinterest pins with the simple "add to bag" button. This means that with the click of a button a Pinterest user can add products into their own online Pinterest shopping cart.

Hiring Professionals for your Pinterest Marketing Strategy

Like all forms of outreach, a strong Pinterest marketing strategy comes with a learning curve for those without the experience doing it. This explains why many businesses opted to work with professional marketers to help create a strong brand influence on multiple platforms.

If you're looking for assistance in creating your own Pinterest marketing strategy or any form of business growth and outreach, contact us today to see how we can be of assistance.

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