Is it true that Facebook is declining in popularity?
If you ask teenagers, the answer is a big yes. In fact, by 2022, the number of teen users on Facebook will drop to 9.3 million.
Now that doesn't mean it's time to leave Facebook out of your social marketing strategy. Teens may think Facebook is uncool. But among all demographic groups, it's still the most popular social media platform.
So is Facebook the best place for social media ads? The answer will vary from business to business. Let's discuss the factors you should consider before going all out on your social ads.
What Are Your Goals?
In our social media advertising guide, we talked about the importance of goal-setting. What do you hope to gain from your social ads? Is it brand awareness?
More followers? Engagement? Or conversions?
The clearer you are on your objectives, the better you can craft your ads. Of course, no matter what your goals are, make sure all your ads are clickable.
That means they have to be visually compelling, relevant and offers value to your target customers. They also have to direct your audience to a clear course of action and lead to the right landing pages.
Where Is Your Target Audience?
Not every business can afford to market to everyone. This is why it's important to define your target audience including which social media channels they frequent.
That means if your business is catering to teenagers, it wouldn't make sense for you to pour all your advertising dollars into Facebook. It's better to engage them on Snapchat or Instagram because that's where they are.
Now, if you're targeting adults, then, by all means, advertise on Facebook. But don't ignore other channels such as Pinterest, YouTube, Twitter, Instagram, and LinkedIn. What's important is that you have well-defined marketing and advertising strategy for each social media site you sign up for.
Future-Proof Your Strategy for Social Media Ads
If your social advertising strategy already includes different social media platforms and your ads are delivering the results you want, great. But don't become too complacent.
The digital marketing landscape is always evolving, which means your tactics for all digital channels (including social media) have to evolve as well. Keep up with the latest news and be ready to adapt your campaigns as needed.
Do You Still Need Help with Social Ads?
One doesn't become a social advertising expert overnight. With so many social channels to choose from, pinpointing the ones that will give the best return on investment can be confusing.
Don't let it stress you out. Consider outsourcing your social media needs to the pros. From social media ads to crafting engaging content to multi-platform management, we can help you grow your social presence and convert more customers.
For more information on what we can do for your company, don't hesitate to send us a message. You can also leave a comment below and we'll make sure to get back to you asap.