The Ultimate Guide to Running a Social Media Campaign

Posted Jan 3rd, 2019

The Ultimate Guide to Running a Social Media Campaign
If you're looking to launch an effective social media campaign then you need to check out this ultimate guide!

How would you like to 4X your sales? It's possible if you run the right kind of social media campaign. An innovative campaign is so valuable that 95% of marketers will either maintain or increase their social media spending.

Companies in every industry are taking advantage of the low costs and easy access to customers that social media provides.

Here is a basic guide to running any kind of social media campaign for your business:

1. Decide on Measurable Goals

The first step in a successful social media campaign is determining your goals. It's not enough to just run a campaign because you think it's the right thing to do, or because many other companies in your industry are doing it.

Common goals include

  • Increasing sales of a certain product or service
  • Announcing a new offering
  • Giving out a reward to followers or subscribers.

Whatever goal you choose, make sure it can be measured with data you know how to access or understand.

For example, if you choose "increase sales of product X," you can use the sales data for that product as your goal metric. If you want to improve visibility, you might track the growth of your followers.

2. Choose a Channel

Once you know what you're looking to do, you should pick a channel based on where your target audience hangs out. For example, if you're looking to connect with executives at other businesses, LinkedIn may be the right choice. On the other hand, Instagram would work better if your target audience is stay-at-home moms.

Other popular social media channels include YouTube, Facebook, and Snapchat. Do your research to determine which network aligns with the goals of your campaign.

3. Create Content

Content is the foundation of all successful digital marketing today. This is especially true on noisy social media sites with thousands of other businesses vying for your audience's attention. You have to stand out with top-quality content.

Separate your campaign from competing ones by providing tons of value, developing a unique tone, and offering timely information about what your followers are looking for.

4. Interact

One of the most important things about using social media is making it a two-way street. You don't want to just spout off your messages to followers and disappear. Make sure to engage with the people who take the time to like, comment, or share the posts you make on social media.

Remember to also use audience input as a way to determine what you are going to cover with your posts. If you find that one kind of post "goes viral" with a ton of likes and shares, it's worth repeating those types of posts throughout the campaign.

5. Measure the Results

You won't know for sure if your campaign is successful or not until you look at the data. It's important to track social media metrics - likes, shares, etc. - but you also want to look at business metrics as well - sales, product page views, and so on. This will give you a well-rounded look at how the campaign is doing and help direct your strategy.

A Social Media Campaign Can Get Great Results

The best thing about social media is its low barrier to entry. Business accounts on most networks are free - all it takes is some time and effort. For more information about how WebInsights can help you rock your next campaign, contact us today.

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