It takes time to test and tweak a campaign to reach the success you're looking for.
One of the best ways to check progress is to see how your followers are increasing. But, this means more than looking at the follower count on your account's page.
To truly track Instagram follower growth, you have to look at the details.
Here are five ways to do this with ease.
1. Identify Your Audience
Most brand followers have similar online desires and behaviors or demographics.
Are more of your users male or female? When is their peak activity time?
Instagram Insights can help you figure this out, and more.
Now available on business pages, this feature gives you an in-depth look at your impressions, most popular posts, and user activities.
It tells you the reach you've had within the past week and what posts performed best. It also allows you to check the top ages and locations of users for a more targeted approach.
2. Check Your Story
In addition to posts, some of your Instagram follower growth may be due to successful, interesting stories.
Check how users are responding to these with Iconosquare.
This app digs deep into story analytics, hashtag use, and competitor behavior. It allows you to better understand the user experience from their perspective.
3. Stay Involved
User knowledge and follower insights mean nothing if you don't apply them.
Sprout Social helps you stay on top of important metrics and plan ahead as well. With Sprout, you can catch up with social media mentions while you schedule the upcoming week's posts.
Such an approach ensures you never miss a beat. It keeps you in the loop of what's going on online right now and prepared to engage later.
4. Use Your Feedback Opportunities
A key component of user engagement is feedback.
But, you can't always expect followers to share what they think directly on your Instagram post. They might be giving you a shoutout on their story or referring you to a friend on another picture's caption.
Either way, you should be aware when this happens.
Part of your Instagram follower growth is due to brand loyalty.
When users are engaging positively, a "like" or quick "thank you" can be a strong reinforcement. When they're disappointed, you need to respond.
Consider an app like Brandwatch to make brand management easier, and faster.
5. Bring Everything Together
By now, you've probably realized brand management is a mix of multiple factors.
Even when you just want to focus on Instagram follower growth, there are many moving parts to make this happen.
Luckily, services like Socialbakers ease the process.
Socialbakers helps you create a dashboard to access your most relevant information right away.
You can prioritize between Instagram ad campaigns, engagement metrics, and competitor strategies. Here, even filters come into play.
This is where all the efforts you've made come together on one screen. It's a fast, simple, and highly effective way to track growth.
Boost Your Instagram Follower Growth
No matter if you just started your business or if you've given up trying to understand Instagram alone, there's hope for your follower count.
The insights and tools above help, but you still need one more thing - content development.
Without interesting, exciting posts, you can't expect to get more followers.
Contact us today to talk about the creative strategy your Instagram account is missing.