10 Tools Every Social Media Marketing Manager Should Use

Posted Jan 15th, 2018

10 Tools Every Social Media Marketing Manager Should Use A social media marketing manager has a big responsibility to stay relevant and on top of the latest trends.

However, without the right tools, it can be a difficult job.

We put together a list of the best social media marketing tools that will help you succeed.

1. Hootsuite

HootSuite allows you to manage all of your social media channels under one roof. The purpose of this software it's to save you time and increase your productivity.

It also allows you to monitor your accounts' real-time analytics so you can take advantage of the latest trends.

2. Agorapulse

Evey efficient social media marketing manager needs to be on top of posting at the right times.

Agorapulse is a popular scheduling tool. It allows you to manage all of your Facebook, Twitter, and Instagram conversations on the software.

3. Sprout Social

With the help of this software, you can schedule multiple social media posts. It will also provide you with account analytics.

If you use social media to communicate and solve customer questions Sprout Social measures response time.

4. Buffer

Buffer was designed to help businesses that aren't tech savvy update and post on their social media channels.

It allows you to schedule multiple posts in advance. Buffer also has a built-in image editor.

5. BuzzSumo

BuzzSumo works by providing you with data on the latest social trends. When you enter a specific keyword Buzzsumo will show you the most relevant data.

It filters the search results to show you the most shared trends in that particular platform. Once you see the results, it will give you ideas for your own content.

6. Oktopost

If you want to increase your online presence but you're not reaching your target audience, the Oktopost is the right tool.

The reason why it's so popular it's because it also targets professional pages like Linkedln.

7. Meet Edgar

Edgar is known as the octopus of social media, it works by recycling old posts. Why post relevant material only once when it can get recycled to reach more people.

8. CoSchedule

This calendar allows you to have all of your scheduled content in one place. Your team will also be able to use this calendar so everyone is on the same page.


This tool is free! It means "if this then that" If you change your profile picture on Facebook, then it also changes it on Instagram and Twitter.

It also has a feature that allows you to share content as a native post on other platforms.

10 Tailwind

This tool is focused on content across Pinterest. It's designed to track information about products, posts, and competitors.

You can also connect it to your Google Analytics account and track your conversion rates.

Social Media Marketing Manager Tools Wrap Up

Social media managers can benefit from these tools to schedule posts and manage advanced analytics in all of their social media accounts. All of these tools make social media management more efficient.

If you enjoyed these tools and would like to learn more, visit our blog.

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