What You Should Expect From a Professional SEO Service

Posted Dec 18th, 2017

What You Should Expect From a Professional SEO Service

The right professional SEO service can be a great asset for boosting your business. Check out what you should expect from these services by clicking here.

Keyword(s): Professional SEO Service

Do you want to throw your money away or work with professionals?

Those are the options when it comes to an SEO service. Businesses spend thousands per month on SEO, but working with a bad SEO service is the same as pouring money away.

So what should you look for in a professional SEO service? Let's take a look and find out.

A Professional SEO Service Conducts A Good Conversation

If your SEO service tries to sell you on a one-size-fits-all solution: run away!

A professional SEO service will engage you in a conversation about your needs. They'll try to understand your objectives, your niche, and your target audience. All these things are vital to an effective campaign strategy. Your service provider should understand how your SEO fits in with your larger brand strategy.

It's your money you'll spend, so you need to maximise what you're getting out of it.

This conversation is the ideal time to create a timeline for implementation. Give your SEO provider an idea of the targets you'd like to hit. This gives something tangible to work toward. It also means you can accurately measure success as you go.

A Full Audit

An SEO audit is a vital first step in any SEO campaign.

A professional SEO service will run a full audit on your site at the outset. This audit tells them the condition of your site. It should give them a list of things you're currently getting right along with what you need to improve.

Your service should clearly explain the results of your audit in layman's terms. Now is a chance for you to ask any follow-up questions.

Once they have the results of your audit, your SEO service can start planning.

Updates And Feedback

Effective SEO isn't static. It changes and evolves in response to feedback.

Your SEO service should understand analytics and how to use these to inform your strategy. You'll know you're working with a professional when they make tweaks to keep you on track.

Expect further conversations and feedback as to how your campaign's going. If all you're getting is silence and rigid adherence to your initial plan, you're probably working with amateurs.


Let's face it, the real test of a professional SEO service is whether they're getting results.

As we've mentioned, your SEO service should give you a realistic idea of what results to expect at the outset. You should also have a timeline. Once that timeline is up, take a look at your rankings and traffic.

Are you where you wanted to be? Has your SEO service taken all the actions they said they would? If not, why not?

If you're a little short of the target, it's not the end of the world. Go back to Step 1 and make sure you have a plan for your next phase. But if all you have is weak traffic and unfulfilled promises, it's time to shop for a new provider.

Finding A Professional SEO Service

Now you know what to look for in an SEO service, so you shouldn't spend another cent on a bad choice. Use this article as a checklist to make sure you're getting your full value from your service.

Looking for advice? Why not contact us? We'd love to hear from you!

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