Phase I - Research & planning


The first step is to uncover your competitors’ strategies and identify what phrases and keywords your potential customers are using to find the products or services you offer.


This data is critical as it will now allow you to properly budget your online costs and target opportunities your competition is missing.

Research and Planning

HOW CAN WE DO THIS?

Powered by technology, our unique WebInsight program uses software and algorithms to conduct a custom online competitive and consumer habit analysis.

HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE:

  • Comprehensive list of keywords and search terms from your competition.
  • Analysis of your competitor’s website(s), landing pages and social media (Facebook, Twitter, etc.).
  • Google Ranking query results that will show you the ROI value on the CPC (Cost-Per-Click).
  • Keywords that will provide the strongest foundation for your digital advertising.
  • Ranking of the top 10/20/30 sets of keywords based on a proven set of tangibles to give you the highest ROI for those terms.
  • Insight into your competitor’s spending habits and what they are and are NOT doing.
  • Data on how to strategically outperform your competition.
  • A set of terms and keywords that will give you the best value for your ad spend.

Your WebInsight report will provide you the foundation upon which you can create a powerful online strategy.


Read about Phase II - Content Development?


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