Phase II - Content Development


Based on the data collected in Phase I, we are able to fashion blogs, digital ads, relevant content and landing pages that are guaranteed to engage your customers and move them along to be converted into sales.

Content Development

WE GET TO KNOW YOUR BUSINESS

Working closely with your team, we develop relevant content that will impact your target audience and increase engagement with your potential clientele.

HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE:

  • Weekly blog posts to create engagement with your current and new clients. This content will also give leverage to digital advertising to bring awareness to your demographic.
  • Build online content for your website, based on the data collected, while also tweaking your current material.
  • Develop keywords to utilize throughout your digital assets.
  • Build out your funnel(s) to attract new customers to your offering.
  • Heightened social media engagement through thoughtful, relevant content utilizing case studies, research, testimonials, ongoing content formation and reviews (if applicable).

Once content is finalized, with your input, we can now move on to the final phases of the WebInsight process!


Read about Phase III - Implementation


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