Colour Psychology - Maximize Your Branding Through Correct Colour Use

Posted Aug 27th, 2019

Colour psychology is one of the most controversial topics when it comes to branding and marketing. Most people question the theory and wonder how colour can actually influence how people perceive a brand.

How could colour persuade customers to be more actionable in terms of making purchases? It does have an impact. Colour psychology in marketing is more than a theory and it plays a relevant role branding.

The Important Role Colours Play in Branding

There have been numerous attempts that classify consumer behaviour and their response to different colours. The colour scheme of a brand, which includes everything from the logo to the website has a lot more to it than aesthetics. A brand can easily create a strong emotional connection with its customers and this can have a major impact on the future of the business.

However, most businesses don’t understand colour psychology and according to study, they choose their brand colour based on personal preference. A very small percentage of businesses take it upon themselves to research the implications of the brand colours they choose.

What Factors Should You Consider When Choosing Colours

Do You Know Your Brand?

First of all, how exactly do you know the personality of your brand? When starting a business, sometimes it’s not easy to establish who you are. If you are not sure about this, you need to describe your business and think of what message you are actually trying to communicate to your audience.

Are you an easy going business or strictly professional? Is your business modern? Witty? Whimsical? Colour psychology in branding needs to be done right in order to attract the right customers.

Who are You Trying To Reach Out To?

Your brand colours not only need to reflect the brand personality, but they also need to align with customers. Your target audience should influence the colours you finally choose. For instance, if you are trying to reach the retired generation, vibrant colours like red may not be the best choice.

If your target audience is men, masculine colours will be more appealing.

What’s the Industry Context?

The industry you are in can also impact the colours you choose for your brand. You’ll find that healthcare companies tend to use colours that emphasize cleanliness, peace, and serenity or sterility. While considering your industry, you also need to consider your competitors and avoid conventions.

The colours you choose may reflect your personality, industry and attract customers to you, but you still need to stand out from the rest. Of course, you may feel that you still need to have a personal touch to the brand as the company’s founder, which is still alright.

However, it matters very little what your favourite colour is when it comes to attracting customers to you. The colour palette plays a major role in the future of marketing and you need to look at it very seriously.

Choosing the Right Colours Based on Colour Psychology

When all is said and done, colour emotion exists, even though it may be subconscious for the large part. This means that it’s not easy for people to answer what colours influence their decisions. However, it does have an impact on what they choose and how well they recognize your brand.

Bright colours schemes call for more attention and other colours like blue are considered universal. Colour psychology is marketing is very important and if you have questions, feel free to go through our website or contact us.

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