How Video Marketing Can Drastically Improve Your Business

Posted Aug 20th, 2019

According to Digital Information World, 55 percent of people watch videos online every single day. That means a daily opportunity to reach and connect with your target audience using engaging content.

Otherwise, you're missing out on a major chance to market your brand and build your company.

Here are five ways video marketing can drastically improve your business. With these benefits, you can reel in new customers!

1. Boost Brand Awareness

To grow as a company, it's important that customers know you exist, first. Advertising through video marketing can help you boost brand awareness and reach more customers.

That way, you can develop an online presence and increase exposure.

Brand awareness can also help you retain customers for the long term. If you manage to stick in their minds, customers will return to you before anyone else.

2. Step Up SEO

Search engine optimization (SEO) depends on unique, relevant content to help you reach customers online. Video marketing provides you with that content while allowing you to offer customers more than just blog posts and infographics.

Instead of advertising through video with the intent of making a sale, try to convey information and offer value to your customers.

This will build brand trust and help Google determine you're providing website visitors with the content they're looking for. Then, Google will boost your website ranking to the top of search pages.

Don't stop your content at just videos. Check out this article to learn more about effective content marketing for your business.

3. Build a Brand Personality

Video marketing content gives your company a face, voice, and engaging personality.

This personality can help you stand out from the competition. It boosts brand recognition, too, so customers won't likely forget you any time soon.

4. Solid Social Media Engagement

According to Forbes, social video generates 1200 percent more shares than text and images combined.

Videos are the most shared content on social media platforms. That means you can reach your current audience base and their audience if they share your content.

Your video marketing strategy can help boost overall engagement with your company as well. That way, you're reaching new customers and getting them to interact with your company.

5. Excellent ROI

Video marketing doesn't just benefit your brand or boost engagement. It's also a cost-effective strategy that can help you boost sales while maintaining a positive return on investment (ROI).

Instead of wasting your marketing budget on strategies that don't yield results, turn to video marketing.

You don't have to waste money on a high-quality (high-budget) production, either. Social media followers are used to simple, fast clips. Just remember to focus on the value you have to offer.

That way, you're making every second of your content count.

Now Streaming: Build Your Business With Video Marketing Strategies

With these five benefits of video marketing, you can start streaming new leads straight towards your company. That way, you're growing your business while boosting engagement and interest, too!

Check out our blog for more effective marketing strategies and tips!

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