The written word remains an important part of online marketing. Research implies that 71% of consumers reviewed company blogs on their way to making a purchase.
So, it's a great idea to start writing blogs and other content for your business to make more money, right? Wrong. You should get someone else to do it.
If you're reading this, chances are you've had a bash at writing your own copy already and quickly become disillusioned. Let's face it, writing can be hard work and you've got better things to do.
Fortunately, there's an easy solution to this quandary. These are the benefits of hiring a marketing copywriter to do the hard slog for you.
It Makes Sense
Hiring someone to do your advertising copywriting or content creation saves you time and frustration. Copywriters love what they do and it comes naturally to them.
This means you get better content faster when you hire a professional to do it for you.
They Speak the Lingo
Nobody can deny that you know your business better than anyone else. Yet, a good copywriter knows how to talk to your audience better than you do.
Thanks to experience and research, copywriters know the type of language that appeals to your target market. They will work with you to convey the information you provide in a way that your customers find irresistible.
In short, copywriters use persuasive language that appeals to your market and helps to increase sales.
Copywriters Make Anything Sound Interesting
An experienced copywriter thrives on making any topic interesting. No matter what you're selling, a copywriter will find a way to convince potential customers that they must have it.
With tactics like storytelling and persuasive language in their arsenal, marketing copywriters will get your products flying off the shelves.
A Marketing Copywriter Speaks SEO
In today's times, your content and blog posts need to appeal to both man and machine. While people will ultimately be reading what you put out there, they won't get to see your efforts unless they can find it online.
Businesses rely on the world's search engines to analyze their online content and present it to online searchers.
Marketing copywriters stay up to date with the latest tactics that help search engines to do this. They know which keywords to use, when, and how to use them so that search engines see your content as valid and authoritative.
What To Look for When Hiring a Copywriter
The best way to vet a marketing copywriter is to view samples of their work online. If you like what you see, you can ask them to submit a sample of work related to your industry. A good copywriter does not work for free, so expect to pay for the time involved in this test.
Alternatively, save yourself all the hassle by getting in touch with a marketing agency. These professionals will include copywriting services as part of a conversion-driven digital marketing strategy.