Google Analytics is one of the most popular user insight and digital marketing tools in existence, and for good reason. Something between 30-50 million websites currently use the service to obtain SEO analytics, traffic reports, and insights from the competition.
However, when it comes to getting the data that you need, you can definitely do better. Google Analytics reporting tools are brilliant, of course, but they may not be sufficient to meet your needs and help your business grow in the right direction.
If you're wondering how you can go beyond Google Analytics to get the insights you need, read on to find out.
Going Beyond Google Analytics Reporting Tools to Understand User Experience
Google audience insights might be able to track fundamentals such as bounce and conversion rates, but they can't tell you how people actually experience your website.
If you don't know where people are clicking or why they are leaving your site, your hopes for improvement are slim. Fortunately, you can add the helpful Page Analytics plugin to understand exactly what your UX is like.
The plugin can track exactly how users engage, including how long it takes them to fill out forms and where they are most likely to click.
Get an Analytics Expert
Google Analytics is an SEO reporting tool, but it isn't designed for everyone to understand. Your stats are only helpful if you know exactly how to use them to your advantage.
For this reason, you may want to move beyond Analytics and instead outsource it to a professional.
Hiring a data analysis expert will mean that you won't have to worry about whether your team understands your GA reports and ensure that you get the best possible guidance on how to improve.
You'll also get the added bonus of an outsider perspective, which is always necessary for actionable change.
Find out Who's Actually Visiting You
One thing that Google Analytics historical data will never provide is information on who is actually visiting your site.
Google has taken a strong public stance on never providing Personally Identifiable Information (PII) on users, meaning that you'll never get a detailed picture of who is visiting.
Therefore, you should consider using tools such as LeadFeeder to collect detailed information on the type of users you're attracting.
This allows you to tailor your website better and ensure you're hitting the right notes to engage. Better yet, most of these tools integrate with GA, meaning minimal effort is needed.
Use a Better Tool
Of course, GA isn't the only SEO reporting software on the market. There are hundreds of other celebrated tools which can give you the insights that you need to thrive.
Free tools such as Seoptimer can give you all of the insights that GA does, whilst also provided a kind of game-system that can drive improvement.
Meanwhile, paid tools such as SEMRush have won universal acclaim for being one of the most comprehensive SEO reporting systems on the planet. Your options are endless.
Google Analytics reporting tools are immensely helpful if you're just starting out.
However, if you're ready to take your website growth to the next level, don't hesitate to get in touch with us today for all of the expert advice you'll need.