Did you know that 80% of online users have at least one social media profile? That number is staggering, and because it's so large, businesses have cleverly begun advertising to that audience.
If you own a business, perhaps you've tried to execute a social media marketing strategy yourself, without the help of an expert. While you can still do some good on your own, your business will never reach it's full potential online without the help of an expert.
In this article, we'll give you 5 reasons why your business needs a social media specialist and what the benefits of having that person on your team are.
Now then, let's get started!
1. You'll Free up Time to Do Other Things
As the old saying goes, time is money. And let's be honest, as a business owner, there's not enough time in your day to execute a successful social media strategy.
A social media specialist will allow you to focus on other things while freeing up some time in your day. Having a strong social media presence is more important than ever, and delegating this task will ensure that you don't miss out on this aspect of marketing due to a lack of time.
2. You'll Have More Consistent Content
In order to properly utilize any social media platform, you have to be consistent. In other words, if you're not posting every day and often, you'll never get the following online that your business deserves.
3. The Experts Will Be in Charge
You wouldn't hire an amateur to do anything else for your business, so what makes social media any different? Social media specialists know what techniques to use, what kind of content to post, and how often you should be posting that content.
That level of expertise is essential in executing a social media strategy properly.
4. You'll Get Ahead of Your Competition
A social media expert will help you make sure your business' social media presence is better than all of your competitors. You'll stand out above the rest and ensure that customers, new and old, are talking about your company instead of the other guys.
5. You'll Increase Your Brand Awareness
Did you know that the average person spends nearly two hours every day on social media?
It only makes sense that, as a business owner, you would want to market to a large audience on such a heavily used a platform. A social media manager will help you increase your brand awareness online the correct way, which will help your company grow.
Social Media Specialist: Now What?
Now that you're aware of these 5 benefits to hiring a social media specialist, you're all set!
Remember, hiring an expert will free up a great deal of time that you can use doing other things to help your business succeed. Also, a social media expert is just that, an expert, and they know exactly what to do to improve your presence online.
If you're interested in hiring a social media manager, contact us today, we'll be glad to help you!