The Future of Web Designing: Why Websites are Dead and What Your Business Needs Instead

Posted May 30th, 2019 in Digital Channels

Did you know that 75 percent of website users make judgments about credibility based on the presentation and design of a website?

Because of this, it's essential to be on your A-game when it comes to your website and your website design.

With the world of digital marketing constantly evolving, it's tricky to stay on top of all the important trends and updates.

Luckily, we did all the research for you and found everything you need to know about the future of web designing.

Pageless Designs

Pageless websites are a seamless and intuitive way to provide valuable information to your visitors. This design allows you to craft your story and deliver it to your audience in the exact order you want them to see it.

It also provides your visitors with a pleasant experience. Instead of being bombarded with email popups and hunting through pages and pages of information, visitors are gently guided down a single, user-friendly page that's designed to answer all of their questions.

So, say goodbye to about pages, contact pages, sidebars and FAQ pages as it's time to take all of your information and transform it into a single, immersive story. You can also say goodbye to all of the pages of data you have to analyze, as all of your traffic is bound to a single page.

Chatbots

Forty nine percent of website users would rather conduct their customer service through text than on the phone, and this number is expected to increase immensely.

We live in a society where people want things instantaneously, and chatbots are a great way to incorporate that into your website. They're the ultimate customer service rep as they initiate the problem-solving experience immediately, and they're at your customer's fingertips 24/7.

They also provide a sense of personalization to the buyer experience, which is a noteworthy digital marketing trend. If you don't have a chatbot on your website now, you're going to want to invest in one as soon as possible.

Diverse Illustrations and Animations

Remember earlier when we talked about how most people judge the credibility of a company based on their website's design? Well, between 3-dimensional illustrations, cutesy animations and abstract images, illustrations are thriving in the world of websites.

These advanced visuals allow websites to bridge the gap between a page on a screen and the human sitting in front of it. Plus, these diverse visuals will add to the story you're telling about your company.

Now, this doesn't necessarily mean you need a Pixar animated movie playing at the bottom of the screen. Instead, find ways to organically include illustrations into your already professional and creative brand.

For example, incorporate a small, animated arrow motioning users to scroll down on your pageless website. Or, create a branded, abstract drawing to use as a banner at the top of your webpage to grab your viewer's attention.

The Future Of Web Designing

Websites are complex, evolving and most importantly, essential. If you don't have a user-friendly website with a professional design, there's a huge chance you're losing customers. But by incorporating these tips into your website, you're sure to make a lasting impression on your customers.

Here at WebInsight, we would love to help you design your dream website. Contact us today to learn more about the future of web designing.

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