Break it Down: What Is the Difference Between Global and Local SEO Marketing?

Posted May 23rd, 2019

Break it Down: What Is the Difference Between Global and Local SEO Marketing?

Calling all business owners!

If you've landed on this article, chances are you understand the importance of SEO. Digital marketing. Advertising and internet exposure.

If you're already allocating a budget for promotions like these, you're off to a great start.

SEO builds trust and credibility while increasing engagement and user experience. It also gives you an opportunity to build your customer base. Global and local SEO marketing are important for making that online presence thrive.

But wait — which one is best for you? Should you be trying to reach clients in Japan if your business is in Tennessee?

The answer may sound obvious, but it's a little more complex than you might think. We're here to break it down for you.

Should you be utilizing global or local SEO? Keep reading to find out.

Global and Local SEO Marketing: Same but Different

Both strategies apply similar tactics and ideas to increase conversions, traffic, and sales. But they focus on two different ideas: a worldwide reach or a localized one.

Do you have a business that is only online? Then you're the perfect candidate for a global strategy.

Do you have a brick-and-mortar shop that doesn't ship outside of the U.S.? Then you might elect to only use localized SEO strategies.

Here's what you can expect when using either of these approaches.

Global SEO

Global SEO has a much broader scope. If your business is online, you would benefit from this worldwide presence. This allows you to show up in keyword searches all over the globe!

This strategy allows you to snag a place online despite your location. It drives potential customers to your site by targeting general keywords and phrases. Your traffic can come nationally or internationally.

What works for global SEO won't work for local. Let's dive into that now.

Local SEO

Local SEO provides that narrow scope that brick-and-mortar businesses need. If you own a business in your community, this is the strategy you should focus on.

This not only drives customers to your site (like global), it drives them to your front door. A local strategy targets localized keywords and phrases. It finds motivated buyers who are looking for exactly what you're offering.

Localized SEO does this in many ways, from using the likes of Google Maps to Yelp reviews. And speaking of reviews...

Local ranking is heavily influenced by things like customer commentary. Offer incentives to people for filling them out! This will give your product or service more legitimacy.

You can also improve your local ranking by having a mobile-friendly site. (Google loves this!)

Keep your contact information consistent across all platforms, whether mobile or not. This is something else that will help Google find your business authoritative.

SEO: Whether Global or Local, Your Business Needs It!

One thing that both a global and local SEO marketing plan have in common?

Whichever you choose, you gotta choose one. If you want to compete with rivals in your industry, you need that online presence. Although foot traffic or organic searches are great, you must be proactive to contend!

Now that you've got a better idea of your advertising plan, it's time to get to work. Here's how to choose the correct keywords for your website!

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