Search Engine Optimization (SEO) improves rankings to help boost a company's website towards the top of the list when people enter in particular keywords. This makes it more likely that a person will click to their page over a competitor's that ranks lower on the list.
Savvy business owners know the importance of SEO. However, not everybody understands the intricacy that goes into optimizing for the search engine.
Deciding whether to optimize your page yourself or hire an SEO company is an important business decision.
Should You Hire an SEO Company?
Keep reading to learn what to consider when choosing whether you should outsource your SEO or do it yourself.
Can you afford to hire an SEO company?
Depending on the size of your business and what you need, an SEO project costs you anywhere from $1,000 to $30,000. You should create a budget to see exactly what you can afford.
However, also ask the more important question, 'Can I afford not to outsource my SEO marketing?' When you create your budget, see if you can cut costs anywhere to create SEO money.
It may seem costly, but this investment will increase your longterm profitability.
How many other businesses do you compete against?
If your business offers something completely unique, then you may not need to compete too hard for a visible ranking. But, most companies offer products or services that others provide as well.
You should outsource SEO services if you type keywords into Google that pertain to your business and do not see yourself at the top. Everybody above you on that search will get more site visits than you. You want somebody experienced in SEO to boost your rating.
How much time can you put into optimizing your website?
SEO takes time. It provides a full-time job for the people who specialize in this field.
If you already know how to do everything properly, it will take you between five and six hours per page. You should also note that proper optimization does not end. It's a continual process, or else your page will get stagnant over time.
Do you know the ins and outs?
SEO requires a formula to work. You need to know what the search engine likes, and what it doesn't if you want to optimize your page yourself.
If you know some of the rules, you could do that yourself to lessen the project for the SEO company, and therefore your cost.
However, you might find it a better use of your time to focus on the aspect of your business that you specialize in, and let the professional optimizers optimize for you.
Outsource the SEO for Your Business
You could try to do your own SEO in some cases. However, in most instances, you want to hire an SEO company. Search engine optimization is simply too important to take chances with.
Hire a reputable expert who knows their way around all aspects of web development for best results. We would love to develop your SEO!