What Is the Purpose of a Website? 4 Goals a Website Should Accomplish

Posted Apr 2nd, 2019

What Is the Purpose of a Website? 4 Goals a Website Should Accomplish

Over 70% of small businesses have websites. Over 90% of small businesses without websites plan on having one before the end of 2019. In today's environment, a website is crucial.

But a website isn't only ensuring a web presence for your business. It's an important business tool when done right.

What is the purpose of a website?

Read on to learn what a website is for and how it helps grow profits.

1. Branding

A website is a perfect place for establishing your brand. Users engage with your brand when they understand what that brand is. Are you a casual, laid-back company selling surfboards? Blog in a familiar style.

If your company sells medical devices a more serious tone is called for.

Your brand should reflect your company, products, services, and culture. The tone of voice on your blog, the colours, and images should all appeal to your target audience.

Consistency is crucial when it comes to branding. Everything you put on the site should flow visually. Blog posts and other writing need a consistent voice. Think about your target audience every time you're posting anything on your website.

2. Tell Clients Your "Why"

The website should explain your "why."

Take the "About" page seriously. Your audience needs an explanation about why they should buy your products or hire you. Competition on the Internet is fierce. One of the best ways to get noticed is by having a unique "why."

Let your customers know why you're in business and what it means to you.

Do you sell bottled water? Do part of your proceeds go to a charitable foundation providing water to families in third-world countries? If so, your "why" is about helping others as part of your business model.

That's attractive to many customers. Some of them will buy from you because of your "why."

3. Lead Generation

If you don't have a lead-generation tool, you're missing out on a big purpose of having a website.

A lead-generation tool is the best way to capture client information, such as email addresses. This helps with lead conversion. Always place your lead generator where visitors to your site can't miss it.

The tool is most valuable if you use it to make an offer. Offer a free online course or eBook download. Or give a discount coupon for anyone who puts in his email address.

4. Get Users to Explore Your Website

Another purpose of a website is to keep visitors looking around. Make your navigation easy to use. Provide a search bar so visitors find what they're after without working too hard.

Website visitors want easy-to-find information. You want visitors reading your blog and looking at your products.

What is the Purpose of a Website?

What is the purpose of a website? A great website serves many purposes. Branding is important for engagement. Keep consistency in tone, images, and colours.

Don't forget your "why." Too many businesses ignore the "About" page, leaving it blank or putting too little information. Your "why" is what connects you to your target audience.

A website with a lead-generation tool is a valuable website. Don't forget to offer something in return for those email addresses!

Ready for a bigger return on investment from your website? Contact us here.

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