Where does email belong in a world of social media?
It's a question marketers have had to answer in an evolving online environment. But with a median 122% return on investment, it's clear that email marketing remains a vital customer engagement tool.
Below, we're taking a look at the 6 email marketing best practices that will skyrocket your sales.
1. Hype Your Secrets
Email marketing works best when your customers feel they're getting value from it.
Prompt your visitors to join your mailing list by telling them what they'll get out of it. Are you offering exclusive info or perhaps breaking news? Make sure they know about it.
That way, you'll attract more customers to your mailing list. With more subscribers comes more opportunities to make a sale.
2. Make It Personal
With inboxes stuffed full of marketing, many people sort email subconsciously. One of the main ways to do that is to skip over anything that looks impersonal.
Make use of that quirk to convince your customers that you're speaking to them as an individual. Use personal names in your subject line, or a casual, friendly tone. Ask a question or pose a challenge. This will make your email stand out in a sea of marketing.
3. Remind Them Who You Are
When they go wrong, marketing emails become white noise. Even those people who open your email may have forgotten who you are and what you do.
Take the time to remind them. A consistent tone and visual language will help, but don't be afraid to remind customers why they signed up with you in the first place in your opening paragraph.
4. Open a Dialogue
How often have you seen "Please do not reply to this email" in a business email? At best, it kills the potential for dialogue; at worst, it makes the email seem cold and stand-offish.
Change it up. Make an email campaign that people can reply to. If you can't handle large amounts of email replies, then urge your customers toward social media instead.
5. Feature Your CTA
Sure, it's important to add value for your customers, but the end goal when you send marketing emails is to drive up your engagement and sales.
The easiest way to ensure that is to feature your call to action in a prominent position in your email. All that stands between a customer and a purchase is, in many cases, the ease of getting there. Make it easy, and sales will follow.
6. Optimize for Mobile
While you're getting wrapped up in psychology, it's easy to lose touch with the technical basics.
Over half of all people now access their emails through a mobile device. If your email doesn't translate beyond the desktop, then it's back to the drawing board for you.
Email Marketing Best Practices: A Path to Success
Like many marketing techniques, it's easy to get email wrong. By following these email marketing best practices, you can deliver value to your customers and skyrocket your sales. That will put you head and shoulders above your competition.
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