A strong social media presence should be a major component of your digital marketing campaign. With the number of social media users at 3.196 billion and growing, it is essential for your brand to employ a well-crafted social media strategy.
If you are looking for ways to improve your brand's social media presence, continue reading below and you will be on your way.
Set Goals Regarding Your Social Media Presence
Before diving in, set S.M.A.R.T. goals to guide you in setting up your strategy. S.M.A.R.T. goals are specific, measurable, achievable, relevant and time-bound goals.
An example of a S.M.A.R.T. goal is to increase your brand hashtag usage on Instagram by 10% by the end of the first quarter. Setting goals like this will give you direction and something to focus on as you work on improving your social media presence.
Identify Your Audience
After setting your goals, your next step is to identify your audience. And no, it is not everybody.
Identifying your audience will help you find out the type of content you should publish, where to publish, and when.
Learning the best time to post the best content for your audience is a big deal. Once you figure out a posting schedule, put together an editorial calendar and stick to it.
Furthermore, identifying your audience means you can use targeted ads, through Facebook and Twitter, for example, to promote your content. These tools allow you to reach a large and specific group of people that are likely to read and respond to your content.
Seek Relationships, Not Followers
Focus on helping and not selling. Though you are looking to improve your brand and to push your business, building trust is key to a long lasting customer relationship.
Branding works without pushiness. It is all about a specific feeling associated with your brand.
So instead of focusing on the numbers, connect with the followers, you do have. You can do this by answering questions they ask, replying when they @mention you or share your content, and if your followers seem to be experiencing a particular problem, craft content that speaks directly to it.
Stay Active and Consistent
Staying active on all your social media profiles and being consistent with your brand image encourages engagement.
Your content should match your brand image and have a purpose. This way it makes a connection with your audience.
Adhering to a content schedule is the best way to stay on track. If you are having trouble, there are options available to automate scheduling and content curation.
Use Tools to Monitor Your Activity
There are many analytic tools available to you so you can identify trends. These tools give you data on what's working and what's not.
Using these tools can help you approach your social media pages differently once you analyze your performance trends.
Now that you have a few tips on how to improve your social media presence, if you are looking to grow your online presence in general, we are here to help.
At WebInsight we offer digital marketing solutions to help you grow your business. Contact us now to book your free business growth session.