Marketing Concepts - The Opportunities and Challenges of New Channels and Technologies

Posted Feb 5th, 2018

Marketing Concepts - The Opportunities and Challenges of New Channels and Technologies

Turn on the news and you're sure to hear about the latest piece of tech. It seems like every day there's a huge breakthrough that alters how we live our day-to-day lives.

For instance, imagine going a day without checking your Facebook or Twitter account. It just doesn't seem possible anymore.

And while tech has integrated itself into our lives, it's starting to play a more important role in the marketing world. But with technology changing so rapidly, it can be hard to keep up.

Don't worry, we got you covered. Here's how the latest tech affects your marketing concepts and what it could mean for your business:

Marketing Concepts Should Stay Bite-Sized

There's a high likelihood you're reading this on a mobile device, or at the very least, have a mobile device near you. In fact, it's believed that more people browse the web on a mobile device than a desktop or laptop.

As a result, your marketing concepts are going to have to think micro. Today's audiences love micromarketing.

Think small, quick advertisements that are more interactive than invasive. One of the best examples is the popularity of Snapchat and its sponsored filters.

Audiences love them, and they're a great way to show a fun side of your marketing efforts. The smaller and less invasive your marketing concepts, the likelier an audience is to engage with them.

Live Video Is Still Popular

We've found that when we bring up the idea of live video streaming to most business, they seem hesitant, to put it mildly. There's a common misconception that some amount of expertise is necessary.

In reality, all you need to live stream is a webcam or a smartphone, and a few minutes of your time.

Facebook Live is still among the more popular live streaming video platforms as it has the largest built-in audience.

It doesn't matter if you don't think you're good on camera or even if you've ever shot a video before. Live video is all about interacting with your audience.

Take live questions or participate in fun games. There's no reason you can't have a bit of fun with your marketing.

Virtual Reality and Augmented Reality Are the Future

When you think of virtual reality, you may think The Matrix. In reality, VR and, to a lesser extent, AR, are some of the hottest marketing concepts tools out there.

Bands have started putting on live performances in virtual spaces. Realtors are using VR to stage homes. There are some really clever ways to use VR for your next meeting.

Whatever Challenges You Face, We Can Help

There's no doubt that technology is only going to get faster and more impressive. Prepare your business by keeping these exciting new developments in mind.

And if you could use some help, don't forget that we're always here for you. If you're interested in growing your business, get in touch today!

We'd love to walk you through our free business growth session and talk about how tech can influence your business for the better.


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