Don't let your marketing techniques fall behind. Click here to stay up to date on the marketing tech trends every business should be aware of.
It's tough work ensuring your marketing strategy and marketing tech stay relevant in a constantly shifting digital environment. Here are five trends you need to be paying attention to in 2017:
We can help! Here are five trends you need to be paying attention to in 2017:
Virtual and Augmented Reality
Marketing in the digital age is all about keeping up with the newest platforms. A lot of marketers learned a hard lesson when the marketing tech for their web products was not equipped for the sudden shift to mobile.
Don't make the same kind of mistake. VR and AR are the future platforms your consumers will be operating on. Pokemon GO, an AR mobile phone game, has already 100 million downloads since its release last year.
VR video games are being produced on a larger scale as more and more people are buying the hardware required to access truly immersive VR.
Make sure you're ready to adapt your marketing strategies to fit these platforms.
Humanization of Big Data For Marketing Tech
Big data has been a big topic for years now. The next trend deals with harnessing it in tangible, qualitative ways.
We know more about the way consumers think and what motivates them. However, those are just the broad strokes.
The next step is refining these vague notions into marketing strategies that will speak to actual people. Everyone is different, and we're slowly learning the best ways to cater to each and every one of them.
On-Demand Content and Services
As demand for instant gratification grows, things are getting faster. Your TV is now equipped to stream whatever movie, show, song or video your heart desires.
We have a litany of apps that will let you place an order for nearly anything to be delivered to your doorstep within a couple hours.
If you don't want to be left behind, your digital market strategy needs to be lean and flexible enough to accommodate swift demands from consumers.
Social Media Outreach
Social media is nothing new to marketers but its presence has never been more important.
More and more consumers rely on social media for nearly all their news and information. It isn't enough for your brand to have a presence across all social media platforms. You need to have an impact.
Investing in ways to gain and convert followers, viewers, and subscribers into buyers are vital for any marketing strategy in 2017.
You've probably seen media companies like MTV and Fox Sports begin to pivot towards video content.
Advertisers love the way video promotes engagement. Videos are an excellent way for companies to tell the stories they want to tell.
Marketing strategists need to pay attention to the ways in which videos like this are being produced and marketed.
It doesn't take a professional videographer to shoot and edit these videos either. You'll find a variety of video editing software and apps that are relatively easy to use.
With these five trends, you should have a good idea as to where the future of marketing is headed. But trends change daily as new marketing tech emerges.
Make sure your digital marketing strategy is in a good position to adapt quickly.