Creating Memorable Content: How It's Done

Posted Aug 28th, 2017

Creating Memorable Content: How It's Done

Creating content is one thing. Creating memorable content is an art. Check out how to fill your pages with content people won't soon forget.

Did you know your content could make or break your site? With the right keywords, your content can bring readers to your site.

But it's only memorable content that will keep them there. Learn how to lower bounce back rates. And find out what will keep readers engaged. All from a few content marketing techniques that will make your content memorable. 

1. Ditch the Vagueness

Let's face it, there are thousands of pages published each day online. To stick out, you need to offer readers content that's informative and relevant.  

To do this, ditch the vagueness by replacing general statements with facts. Here are some examples:

  • Vague statement: "A few people achieve their goals." Replace with a fact: "According to University of Scranton research, 8% of people achieve their goals."
  • Vague statement: "Dog owners love their dogs." Replace with a fact: "94% of dog owners surveyed by Rover consider their furry friends a part of the family."

Why Ditch the Vague Statements?

Simple. Readers don't learn anything new. Most people would assume that some people do achieve their goals. 

And that dog owners love their dogs.—(It's the reason they got them in the first place.)

Readers will get bored quickly and "bounce" from this site, which will increase your bounce back rate. This will then negatively affect your SEO. 

2. It's All About the Headlines

Headlines make people curious about the article. At its best, they'll click on the page, wanting to read more. 

At its worst, you could write the most informative and relevant content. But it doesn't matter if your headline isn't captivating.

Make Your Headlines Pop Doing These Two Tricks

1. Include a number in your headline. According to Neil Patel, headlines with numbers are more likely to receive 73% shares and engagement. 

2. Show that your article solves a common problem. Let's say your article will solve workplace procrastination. Don't call the article: "Learning to Curb Workplace Procrastination."

Instead, "How to Banish Workplace Procrastination in 4 Simple Steps." This communicates to readers that your article will solve workplace procrastination in a series of easy steps.

In other words, it outlines your article's game plan. 

3. How Content Looks

Content that has one to two sentences per paragraph is easier to read. Or, to be more exact, more skimmable. 

Yes, the reality is, most readers won't read your article word for word. Which is why you need to offer readers memorable content that informs them in the least amount of time.

To do this, bold and italicize important words and phrases. Make sure the font size is large (14 plus). And the font color isn't too bright and contrasts against the background. 

4. Consistency is Key

Create a content calendar where you designate a specific day you upload your content. 

That way, your readers aren't guessing. This then also shows that your business is reliable and dependable. 

Final Thoughts About Memorable Content

Memorable content may take more time. But it's worth it. You should have less bounce back rates, better SEO, and a greater ROI.

For more information, check out our blog!


Post a Comment

Schedule a FREE Business Growth Session.

Learn how WebInsight's digital marketing solutions can help grow your business.

Get Started