Your online presence can make or break you in business. Read on to find out why online presence management is so important.
You probably already know that you need a website for your business, but did you know that you also need an effective social media strategy, too? You also need to watch the state of your online reputation. Don't forget to generate engaging content for your brand either.
These activities all make up your online presence management. This is an important concern for every business. Keep reading to find out why you need to pay attention to your online presence.
Top 5 Reasons Online Presence Management Is Essential to Your Business
1. Consumers Search for Everything Online
No matter what sector your business is in, a good chunk of your customer base will search for you online before they buy. This practice, known as webrooming, means that buyers will probably visit your website or Facebook page before ever setting foot in a retail location.
Understanding consumer search behaviour can really help your brand. If you take control of your SEO practices and make sure to top local search results, you can bring more customers into your virtual shop—or brick and mortar store.
2. Buyers Want to Get Social with Their Favorite Brands
According to a 2016 report from Nielsen, 39% of social media aficionados use their favorite platform to research products, services, and brands. What's more, 29% said it's very important to follow their preferred brands on social media.
That means that there is an engaged audience out there just waiting to follow your brand. They want to read your posts, share your content, and stay up to date on your sales.
These social media users can become indispensable ambassadors for your business. If they have good things to say about you online, their own followers might give your product or service a try.
3. Your Online Presence Creates Value for Your Customers
Your blog, social media posts, and website all have the power to bring something interesting to your consumers. The catch is, you have to give them something deeper than your newest promo code.
If you can present them with thoughtful and engaging content, you can give them a positive experience. Those good feelings will keep them coming back to see what else you have to say.
Use your blog to describe your loftier business goals. Talk about your journey as an entrepreneur. Shine a light on how you've helped clients reach new heights with your services. Be authentic and entertaining in everything you post, and you'll find an audience for your story.
4. You Have the Power to Control Your Story
Part of managing your online presence includes keeping an eye on your business' reputation. Customer reviews, social mentions, and media hits can all impact how people view your brand. With the right management strategy, you can make sure that impact is a positive one.
5. You Can Build Consumer Trust in Your Brand—Subtly
A lot of details go into building a trustworthy image in the minds of your customers. It's not enough to have a website, for example. Your site needs to look clean and professional. Above all else, it should work—even on mobile platforms. Nothing drives customers away from your brand faster than slow-loading pages, broken links, or an unfriendly user experience.
Tailor all of your digital assets to make sure they reflect a credible, trustworthy image for your brand.
Get Professional Digital Marketing Help from WebInsight
At WebInsight, we can handle your online presence management so you can focus on running your business. Book a free session with one of our business growth experts today to see how you can take advantage of our digital marketing strategies.